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The Resource 98% pure potato, John Griffiths, Tracey Follows

98% pure potato, John Griffiths, Tracey Follows

Label
98% pure potato
Title
98% pure potato
Statement of responsibility
John Griffiths, Tracey Follows
Creator
Contributor
Subject
Genre
Language
eng
Summary
From the late 1960s, advertising pioneers like Stephen King at JWT and Stanley Pollitt at BMP delved deep into the minds of consumers to build some of the UK's most famous brands: the Andrex Puppy, the Sugar Puffs Honey Monster, the Smash Martians. '98% Pure Potato' is the untold history of those real-life Mad Men (and women) who first brought consumers into the advertising process. Through interviews with 20 of the industry's very first planners, the authors depict what it was like working in the early days of advertising
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Griffiths, John
Dewey number
  • 659.1'0922
  • 659.10922
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Follows, Tracey
http://library.link/vocab/subjectName
  • Advertising executives
  • Advertising
  • Advertising campaigns
  • Business and Management
Label
98% pure potato, John Griffiths, Tracey Follows
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781783522286
Dimensions
24 cm
Extent
288 pages
Isbn
9781783522286
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
98% pure potato, John Griffiths, Tracey Follows
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781783522286
Dimensions
24 cm
Extent
288 pages
Isbn
9781783522286
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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