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The Resource A dictionary of marketing, Charles Doyle

A dictionary of marketing, Charles Doyle

Label
A dictionary of marketing
Title
A dictionary of marketing
Statement of responsibility
Charles Doyle
Title variation
Oxford dictionary of marketing
Creator
Contributor
Subject
Genre
Language
eng
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Doyle, Charles
Dewey number
  • 658.8'003
  • 658.8
  • 658.8003
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1959-
http://library.link/vocab/relatedWorkOrContributorName
Doyle, Charles
Series statement
Oxford paperback reference
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
A dictionary of marketing, Charles Doyle
Instantiates
Publication
Note
Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005
Bibliography note
Includes bibliographical references
Control code
9780199590230
Dimensions
20 cm.
Edition
New ed.
Extent
x, 436 p.
Isbn
9780199590230
Isbn Type
(pbk.)
Other physical details
ill.
Label
A dictionary of marketing, Charles Doyle
Publication
Note
Previous ed: published as Collins dictionary of marketing. Glasgow: Collins, 2005
Bibliography note
Includes bibliographical references
Control code
9780199590230
Dimensions
20 cm.
Edition
New ed.
Extent
x, 436 p.
Isbn
9780199590230
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

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      51.5166745 -0.2092129
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