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The Resource A dictionary of marketing, Charles Doyle

A dictionary of marketing, Charles Doyle

Label
A dictionary of marketing
Title
A dictionary of marketing
Statement of responsibility
Charles Doyle
Title variation
Oxford dictionary of marketing
Creator
Subject
Genre
Language
eng
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Doyle, Charles
Dewey number
  • 658.8'003
  • 658.8003
Illustrations
illustrations
Index
no index present
Intended audience
Specialized
Literary form
non fiction
Series statement
Oxford quick reference
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
A dictionary of marketing, Charles Doyle
Instantiates
Publication
Note
  • Previous edition: 2011
  • Includes QR code
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780198736424
Dimensions
20 cm.
Edition
Fourth edition.
Extent
xii, 529 pages
Isbn
9780198736424
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
A dictionary of marketing, Charles Doyle
Publication
Note
  • Previous edition: 2011
  • Includes QR code
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780198736424
Dimensions
20 cm.
Edition
Fourth edition.
Extent
xii, 529 pages
Isbn
9780198736424
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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