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The Resource Adland : a global history of advertising, Mark Tungate

Adland : a global history of advertising, Mark Tungate

Label
Adland : a global history of advertising
Title
Adland
Title remainder
a global history of advertising
Statement of responsibility
Mark Tungate
Creator
Subject
Language
eng
Summary
'Adland' examines the current state of modern advertising, from its origins in the 19th century, to the evolution of the current advertising landscape. Looking at key developments in copy adverts, radio, television, and the explosion of digital media, Mark Tungate offers an overview of this continually-developing field
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
  • 659.1'09
  • 659.109
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Business and Management
Target audience
specialized
Label
Adland : a global history of advertising, Mark Tungate
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 269-270) and index
Control code
9780749448370
Dimensions
25 cm.
Extent
x, 278 p., [16] p. of plates
Isbn
9780749448370
Isbn Type
(hbk.)
Other physical details
ill. (some col.), ports. (some col.)
Label
Adland : a global history of advertising, Mark Tungate
Publication
Bibliography note
Includes bibliographical references (p. 269-270) and index
Control code
9780749448370
Dimensions
25 cm.
Extent
x, 278 p., [16] p. of plates
Isbn
9780749448370
Isbn Type
(hbk.)
Other physical details
ill. (some col.), ports. (some col.)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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