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The Resource Advertising : new techniques for visual seduction, Uwe Stoklossa ; edited by Thomas Rempen

Advertising : new techniques for visual seduction, Uwe Stoklossa ; edited by Thomas Rempen

Label
Advertising : new techniques for visual seduction
Title
Advertising
Title remainder
new techniques for visual seduction
Statement of responsibility
Uwe Stoklossa ; edited by Thomas Rempen
Creator
Contributor
Subject
Language
  • eng
  • ger
  • eng
Summary
This compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. It explores the world of visual perception, optical tricks and illusion
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Stoklossa, Uwe
Dewey number
  • 741.6'7
  • 741.67
Illustrations
  • illustrations
  • portraits
Index
index present
Language note
Translated from the German
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Rempen, Thomas
http://library.link/vocab/subjectName
  • Commercial art
  • Visual communication
  • Advertising
  • Art and Design
Target audience
specialized
Label
Advertising : new techniques for visual seduction, Uwe Stoklossa ; edited by Thomas Rempen
Instantiates
Publication
Note
Includes index
Control code
9780500513408
Dimensions
30 cm.
Extent
270 p.
Isbn
9780500513408
Isbn Type
(hbk.)
Other physical details
ill. (chiefly col.), ports. (some col.)
Label
Advertising : new techniques for visual seduction, Uwe Stoklossa ; edited by Thomas Rempen
Publication
Note
Includes index
Control code
9780500513408
Dimensions
30 cm.
Extent
270 p.
Isbn
9780500513408
Isbn Type
(hbk.)
Other physical details
ill. (chiefly col.), ports. (some col.)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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