Coverart for item
The Resource Advertising : what everyone needs to know, Mara Einstein

Advertising : what everyone needs to know, Mara Einstein

Label
Advertising : what everyone needs to know
Title
Advertising
Title remainder
what everyone needs to know
Statement of responsibility
Mara Einstein
Creator
Subject
Language
eng
Summary
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The author explains the strategies that help us to combat the effects of manipulative advertising, enabling the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Einstein, Mara
Dewey number
  • 659.1
  • 659.1
  • 659.1
Index
no index present
Intended audience
Specialized
Literary form
non fiction
Series statement
What everyone needs to know
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Business and Management
Target audience
specialized
Label
Advertising : what everyone needs to know, Mara Einstein
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780190625894
Dimensions
21 cm.
Extent
240 pages
Isbn
9780190625894
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Advertising : what everyone needs to know, Mara Einstein
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780190625894
Dimensions
21 cm.
Extent
240 pages
Isbn
9780190625894
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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