The Resource Advertising : what everyone needs to know, Mara Einstein
Advertising : what everyone needs to know, Mara Einstein
Resource Information
The item Advertising : what everyone needs to know, Mara Einstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising : what everyone needs to know, Mara Einstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The author explains the strategies that help us to combat the effects of manipulative advertising, enabling the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data
- Language
- eng
- Label
- Advertising : what everyone needs to know
- Title
- Advertising
- Title remainder
- what everyone needs to know
- Statement of responsibility
- Mara Einstein
- Language
- eng
- Summary
- Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. The author explains the strategies that help us to combat the effects of manipulative advertising, enabling the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Einstein, Mara
- Dewey number
-
- 659.1
- 659.1
- 659.1
- Index
- no index present
- Intended audience
- Specialized
- Literary form
- non fiction
- Series statement
- What everyone needs to know
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising
- Business and Management
- Target audience
- specialized
- Label
- Advertising : what everyone needs to know, Mara Einstein
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 9780190625894
- Dimensions
- 21 cm.
- Extent
- 240 pages
- Isbn
- 9780190625894
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Label
- Advertising : what everyone needs to know, Mara Einstein
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 9780190625894
- Dimensions
- 21 cm.
- Extent
- 240 pages
- Isbn
- 9780190625894
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Advertising--what-everyone-needs-to-know-Mara/Ey5ksoTJFIQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Advertising--what-everyone-needs-to-know-Mara/Ey5ksoTJFIQ/">Advertising : what everyone needs to know, Mara Einstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Advertising--what-everyone-needs-to-know-Mara/Ey5ksoTJFIQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Advertising--what-everyone-needs-to-know-Mara/Ey5ksoTJFIQ/">Advertising : what everyone needs to know, Mara Einstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
