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The Resource Advertising : what it is and how to do it

Advertising : what it is and how to do it

Label
Advertising : what it is and how to do it
Title
Advertising
Title remainder
what it is and how to do it
Creator
Subject
Language
eng
Summary
The author provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning and extensive coverage of the radical and recent changes in the media scene
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
White, Roderick
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Business and Management
Target audience
specialized
Label
Advertising : what it is and how to do it
Instantiates
Publication
Note
Previous ed.: 1993
Bibliography note
Includes bibliographical references and index
Control code
9780077094584
Dimensions
25 cm.
Edition
4th ed.
Extent
330p.
Isbn
9780077094584
Isbn Type
(pbk.)
Other physical details
ill.
Label
Advertising : what it is and how to do it
Publication
Note
Previous ed.: 1993
Bibliography note
Includes bibliographical references and index
Control code
9780077094584
Dimensions
25 cm.
Edition
4th ed.
Extent
330p.
Isbn
9780077094584
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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