The Resource Advertising : what it is and how to do it
Advertising : what it is and how to do it
Resource Information
The item Advertising : what it is and how to do it represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising : what it is and how to do it represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The author provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning and extensive coverage of the radical and recent changes in the media scene
- Language
- eng
- Edition
- 4th ed.
- Extent
- 330p.
- Note
- Previous ed.: 1993
- Isbn
- 9780077094584
- Label
- Advertising : what it is and how to do it
- Title
- Advertising
- Title remainder
- what it is and how to do it
- Language
- eng
- Summary
- The author provides a straightforward but detailed introduction to advertising. This edition includes new coverage of overall campaign planning and extensive coverage of the radical and recent changes in the media scene
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- White, Roderick
- Dewey number
-
- 659.1
- 659.1
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising
- Business and Management
- Target audience
- specialized
- Label
- Advertising : what it is and how to do it
- Note
- Previous ed.: 1993
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780077094584
- Dimensions
- 25 cm.
- Edition
- 4th ed.
- Extent
- 330p.
- Isbn
- 9780077094584
- Isbn Type
- (pbk.)
- Other physical details
- ill.
- Label
- Advertising : what it is and how to do it
- Note
- Previous ed.: 1993
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780077094584
- Dimensions
- 25 cm.
- Edition
- 4th ed.
- Extent
- 330p.
- Isbn
- 9780077094584
- Isbn Type
- (pbk.)
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Advertising--what-it-is-and-how-to-do/_p0AoPGmNbE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Advertising--what-it-is-and-how-to-do/_p0AoPGmNbE/">Advertising : what it is and how to do it</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Advertising--what-it-is-and-how-to-do/_p0AoPGmNbE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Advertising--what-it-is-and-how-to-do/_p0AoPGmNbE/">Advertising : what it is and how to do it</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
