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The Resource Branding : in five and a half steps, Michael Johnson

Branding : in five and a half steps, Michael Johnson

Label
Branding : in five and a half steps
Title
Branding
Title remainder
in five and a half steps
Statement of responsibility
Michael Johnson
Creator
Subject
Language
eng
Summary
Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, Johnson Bnaks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and More Th>an. He has garnered a plethora of awards in the process. In 'Branding,' Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. The first part of the book shows how the birth of the brand begins not with finding a solution but rather with identifying key questions: what does the brand mean? What does it want to be?
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Johnson, Michael
Dewey number
  • 658.8'27
  • 658.827
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Business and Management
Target audience
specialized
Label
Branding : in five and a half steps, Michael Johnson
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780500518960
Dimensions
26 cm
Extent
320 pages
Isbn
9780500518960
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)
Label
Branding : in five and a half steps, Michael Johnson
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780500518960
Dimensions
26 cm
Extent
320 pages
Isbn
9780500518960
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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