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The Resource Branding for dummies, Bill Chiaravalle and Barbara Findlay Schenck

Branding for dummies, Bill Chiaravalle and Barbara Findlay Schenck

Label
Branding for dummies
Title
Branding for dummies
Statement of responsibility
Bill Chiaravalle and Barbara Findlay Schenck
Creator
Contributor
Subject
Language
eng
Summary
This title demystifies the process by which brands are created, managed, differentiated, leveraged, and licensed. It gives readers the tools they need to apply a dynamic brand creation model to their own business using templates, tools, and proven processes
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Chiaravalle, Bill
Dewey number
  • 658.8'27
  • 658.827
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Schenck, Barbara Findlay
http://library.link/vocab/subjectName
  • Brand name products
  • Product management
  • Business names
  • Business and Management
Target audience
specialized
Label
Branding for dummies, Bill Chiaravalle and Barbara Findlay Schenck
Instantiates
Publication
Note
  • Previous edition: 2007
  • Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781118958087
Edition
Second edition.
Extent
384 pages
Isbn
9781118958087
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Branding for dummies, Bill Chiaravalle and Barbara Findlay Schenck
Publication
Note
  • Previous edition: 2007
  • Includes index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781118958087
Edition
Second edition.
Extent
384 pages
Isbn
9781118958087
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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