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The Resource Brilliant copywriting : how to craft the most interesting and effective copy imaginable, Roger Horberry

Brilliant copywriting : how to craft the most interesting and effective copy imaginable, Roger Horberry

Label
Brilliant copywriting : how to craft the most interesting and effective copy imaginable
Title
Brilliant copywriting
Title remainder
how to craft the most interesting and effective copy imaginable
Statement of responsibility
Roger Horberry
Creator
Subject
Language
eng
Summary
If you've ever tried to create a really persuasive piece of copy that grabs the reader's attention, then you'll know it's harder than it looks. This book reveals the trade secrets of top-notch writers, demonstrating how it is possible to get results by getting people to read and act on your words
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Horberry, Roger
Dewey number
  • 659.1'32
  • 659.132
  • 659.132
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising copy
  • Business and Management
Target audience
specialized
Label
Brilliant copywriting : how to craft the most interesting and effective copy imaginable, Roger Horberry
Instantiates
Publication
Bibliography note
Includes bibliographical references
Control code
9780273727347
Dimensions
22 cm.
Extent
xv, 159 p.
Isbn
9780273727347
Isbn Type
(pbk.)
Other physical details
ill.
Label
Brilliant copywriting : how to craft the most interesting and effective copy imaginable, Roger Horberry
Publication
Bibliography note
Includes bibliographical references
Control code
9780273727347
Dimensions
22 cm.
Extent
xv, 159 p.
Isbn
9780273727347
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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