Coverart for item
The Resource Digital advertising, Andrew McStay

Digital advertising, Andrew McStay

Label
Digital advertising
Title
Digital advertising
Statement of responsibility
Andrew McStay
Creator
Subject
Language
eng
Summary
Digital media offers exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theories, concepts and trends in the field
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
McStay, Andrew
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Digital media
  • Advertising
  • Business and Management
Target audience
specialized
Label
Digital advertising, Andrew McStay
Instantiates
Publication
Note
Previous edition: 2010
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781137494344
Edition
Second edition.
Extent
224 pages
Isbn
9781137494344
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Digital advertising, Andrew McStay
Publication
Note
Previous edition: 2010
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781137494344
Edition
Second edition.
Extent
224 pages
Isbn
9781137494344
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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