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The Resource Digital marketing strategy : an integrated approach to online marketing, Simon Kingsnorth

Digital marketing strategy : an integrated approach to online marketing, Simon Kingsnorth

Label
Digital marketing strategy : an integrated approach to online marketing
Title
Digital marketing strategy
Title remainder
an integrated approach to online marketing
Statement of responsibility
Simon Kingsnorth
Creator
Subject
Language
eng
Summary
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kingsnorth, Simon
Dewey number
658.8'72
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Electronic commerce
  • Internet marketing
  • Strategic planning
  • Business and Management
Target audience
specialized
Label
Digital marketing strategy : an integrated approach to online marketing, Simon Kingsnorth
Instantiates
Publication
Note
Previous edition: 2016
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780749484224
Dimensions
24 cm
Edition
Second edition.
Extent
xvii, 364 pages
Isbn
9780749484224
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Digital marketing strategy : an integrated approach to online marketing, Simon Kingsnorth
Publication
Note
Previous edition: 2016
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780749484224
Dimensions
24 cm
Edition
Second edition.
Extent
xvii, 364 pages
Isbn
9780749484224
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • North Kensington LibraryBorrow it
      108 Ladbroke Grove North Kensington, London, W11 1PZ, GB
      51.5166745 -0.2092129
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