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The Resource Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan

Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan

Label
Eating the big fish : how challenger brands can compete against brand leaders
Title
Eating the big fish
Title remainder
how challenger brands can compete against brand leaders
Statement of responsibility
Adam Morgan
Creator
Subject
Language
eng
Summary
This work offers advice, examples and information for competing effectively with name brands. The author defines the various types of challenger brands, and then discusses the brand and advertising strategies of the most successful of these brands
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Morgan, Adam
Dewey number
  • 658.8'27
  • 658.8'27
  • 658.827
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Brand name products
  • Product management
  • Business and Management
Target audience
specialized
Label
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Instantiates
Publication
Note
Previous ed.: 1999
Bibliography note
Includes bibliographical references and index
Control code
9780470238271
Edition
2nd ed.
Extent
304 p.
Isbn
9780470238271
Isbn Type
(hbk.)
Label
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Publication
Note
Previous ed.: 1999
Bibliography note
Includes bibliographical references and index
Control code
9780470238271
Edition
2nd ed.
Extent
304 p.
Isbn
9780470238271
Isbn Type
(hbk.)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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