The Resource Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
Resource Information
The item Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This work offers advice, examples and information for competing effectively with name brands. The author defines the various types of challenger brands, and then discusses the brand and advertising strategies of the most successful of these brands
- Language
- eng
- Edition
- 2nd ed.
- Extent
- 304 p.
- Note
- Previous ed.: 1999
- Isbn
- 9780470238271
- Label
- Eating the big fish : how challenger brands can compete against brand leaders
- Title
- Eating the big fish
- Title remainder
- how challenger brands can compete against brand leaders
- Statement of responsibility
- Adam Morgan
- Language
- eng
- Summary
- This work offers advice, examples and information for competing effectively with name brands. The author defines the various types of challenger brands, and then discusses the brand and advertising strategies of the most successful of these brands
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Morgan, Adam
- Dewey number
-
- 658.8'27
- 658.8'27
- 658.827
- Index
- index present
- Intended audience
- Specialized
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising
- Brand name products
- Product management
- Business and Management
- Target audience
- specialized
- Label
- Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
- Note
- Previous ed.: 1999
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780470238271
- Edition
- 2nd ed.
- Extent
- 304 p.
- Isbn
- 9780470238271
- Isbn Type
- (hbk.)
- Label
- Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan
- Note
- Previous ed.: 1999
- Bibliography note
- Includes bibliographical references and index
- Control code
- 9780470238271
- Edition
- 2nd ed.
- Extent
- 304 p.
- Isbn
- 9780470238271
- Isbn Type
- (hbk.)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Eating-the-big-fish--how-challenger-brands-can/CtGWj5SOqM4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Eating-the-big-fish--how-challenger-brands-can/CtGWj5SOqM4/">Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Eating-the-big-fish--how-challenger-brands-can/CtGWj5SOqM4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Eating-the-big-fish--how-challenger-brands-can/CtGWj5SOqM4/">Eating the big fish : how challenger brands can compete against brand leaders, Adam Morgan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
