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The Resource Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham

Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham

Label
Essentials of marketing management
Title
Essentials of marketing management
Statement of responsibility
by Geoffrey Lancaster, Lester Massingham
Creator
Contributor
Subject
Language
eng
Summary
The overall success of an organization is dependent on how marketing is able to inform strategy & maintain an operational focus on market needs. With an array of examples & case studies from around the world, Lancaster & Massingham offer an alternative to the traditional American focused teaching materials currently available
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1938-
http://library.link/vocab/creatorName
Lancaster, Geoffrey
Dewey number
  • 658.8
  • 658.8
  • 658.8
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Massingham, Lester
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
Instantiates
Publication
Control code
9780415553476
Dimensions
25 cm.
Extent
560 p.
Isbn
9780415553476
Isbn Type
(pbk.)
Other physical details
ill.
Label
Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
Publication
Control code
9780415553476
Dimensions
25 cm.
Extent
560 p.
Isbn
9780415553476
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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