The Resource Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
Resource Information
The item Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The overall success of an organization is dependent on how marketing is able to inform strategy & maintain an operational focus on market needs. With an array of examples & case studies from around the world, Lancaster & Massingham offer an alternative to the traditional American focused teaching materials currently available
- Language
- eng
- Label
- Essentials of marketing management
- Title
- Essentials of marketing management
- Statement of responsibility
- by Geoffrey Lancaster, Lester Massingham
- Language
- eng
- Summary
- The overall success of an organization is dependent on how marketing is able to inform strategy & maintain an operational focus on market needs. With an array of examples & case studies from around the world, Lancaster & Massingham offer an alternative to the traditional American focused teaching materials currently available
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1938-
- http://library.link/vocab/creatorName
- Lancaster, Geoffrey
- Dewey number
-
- 658.8
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Massingham, Lester
- http://library.link/vocab/subjectName
-
- Marketing
- Business and Management
- Target audience
- specialized
- Label
- Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
- Control code
- 9780415553476
- Dimensions
- 25 cm.
- Extent
- 560 p.
- Isbn
- 9780415553476
- Isbn Type
- (pbk.)
- Other physical details
- ill.
- Label
- Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
- Control code
- 9780415553476
- Dimensions
- 25 cm.
- Extent
- 560 p.
- Isbn
- 9780415553476
- Isbn Type
- (pbk.)
- Other physical details
- ill.
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Essentials-of-marketing-management-by-Geoffrey/M4ajdYJ_64Y/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Essentials-of-marketing-management-by-Geoffrey/M4ajdYJ_64Y/">Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Essentials-of-marketing-management-by-Geoffrey/M4ajdYJ_64Y/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Essentials-of-marketing-management-by-Geoffrey/M4ajdYJ_64Y/">Essentials of marketing management, by Geoffrey Lancaster, Lester Massingham</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
