Coverart for item
The Resource Fashion brands : branding style from Armani to Zara, Mark Tungate

Fashion brands : branding style from Armani to Zara, Mark Tungate

Label
Fashion brands : branding style from Armani to Zara
Title
Fashion brands
Title remainder
branding style from Armani to Zara
Statement of responsibility
Mark Tungate
Creator
Subject
Language
eng
Summary
Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
  • 687'.0688
  • A 745.816
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Advertising
  • Branding (Marketing)
  • Advertising
  • Beauty and Fashion
Target audience
specialized
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Instantiates
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
EDZ0000258481
Edition
Third edition.
Extent
1 online resource (xii, 228 pages)
Form of item
online
Isbn
9780749464479
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
EDZ0000258481
Edition
Third edition.
Extent
1 online resource (xii, 228 pages)
Form of item
online
Isbn
9780749464479
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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