The Resource Fashion brands : branding style from Armani to Zara, Mark Tungate
Fashion brands : branding style from Armani to Zara, Mark Tungate
Resource Information
The item Fashion brands : branding style from Armani to Zara, Mark Tungate represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Fashion brands : branding style from Armani to Zara, Mark Tungate represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 2 library branches.
- Summary
- Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire
- Language
- eng
- Edition
- Third edition.
- Extent
- 1 online resource (xii, 228 pages)
- Note
- Previous ed.: 2008
- Isbn
- 9780749464479
- Label
- Fashion brands : branding style from Armani to Zara
- Title
- Fashion brands
- Title remainder
- branding style from Armani to Zara
- Statement of responsibility
- Mark Tungate
- Language
- eng
- Summary
- Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1967-
- http://library.link/vocab/creatorName
- Tungate, Mark
- Dewey number
-
- 687'.0688
- A 745.816
- Illustrations
-
- illustrations
- portraits
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Fashion merchandising
- Advertising
- Branding (Marketing)
- Advertising
- Beauty and Fashion
- Target audience
- specialized
- Label
- Fashion brands : branding style from Armani to Zara, Mark Tungate
- Note
- Previous ed.: 2008
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- EDZ0000258481
- Edition
- Third edition.
- Extent
- 1 online resource (xii, 228 pages)
- Form of item
- online
- Isbn
- 9780749464479
- Isbn Type
- (ebook)
- Media category
- computer
- Media MARC source
- rdamedia
- Label
- Fashion brands : branding style from Armani to Zara, Mark Tungate
- Note
- Previous ed.: 2008
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- EDZ0000258481
- Edition
- Third edition.
- Extent
- 1 online resource (xii, 228 pages)
- Form of item
- online
- Isbn
- 9780749464479
- Isbn Type
- (ebook)
- Media category
- computer
- Media MARC source
- rdamedia
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Fashion-brands--branding-style-from-Armani-to/JrRYp3PySKQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Fashion-brands--branding-style-from-Armani-to/JrRYp3PySKQ/">Fashion brands : branding style from Armani to Zara, Mark Tungate</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Fashion-brands--branding-style-from-Armani-to/JrRYp3PySKQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Fashion-brands--branding-style-from-Armani-to/JrRYp3PySKQ/">Fashion brands : branding style from Armani to Zara, Mark Tungate</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
