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The Resource Fashion brands : branding style from Armani to Zara, Mark Tungate

Fashion brands : branding style from Armani to Zara, Mark Tungate

Label
Fashion brands : branding style from Armani to Zara
Title
Fashion brands
Title remainder
branding style from Armani to Zara
Statement of responsibility
Mark Tungate
Creator
Subject
Language
eng
Summary
Once a luxury that only the elite could afford, fashion is now accessible to everyone. This text looks at how this transformation has happened, exploring how the marketers and branding experts have turned clothes and accessories into objects of desire
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
  • 687'.0688
  • 687.0688
  • A 745.816
  • 687.0688
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Fashion merchandising
  • Advertising
  • Brand name products
  • Advertising
  • Beauty and Fashion
Target audience
specialized
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 231) and index
Control code
9780749442996
Dimensions
25 cm.
Extent
ix, 243 p., [16] p. of plates
Isbn
9780749442996
Isbn Type
(hbk.)
Other physical details
ill. (chiefly col.), col. ports.
Label
Fashion brands : branding style from Armani to Zara, Mark Tungate
Publication
Bibliography note
Includes bibliographical references (p. 231) and index
Control code
9780749442996
Dimensions
25 cm.
Extent
ix, 243 p., [16] p. of plates
Isbn
9780749442996
Isbn Type
(hbk.)
Other physical details
ill. (chiefly col.), col. ports.

Library Locations

    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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