The Resource Hegarty on advertising : turning intelligence into magic, John Hegarty
Hegarty on advertising : turning intelligence into magic, John Hegarty
Resource Information
The item Hegarty on advertising : turning intelligence into magic, John Hegarty represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Hegarty on advertising : turning intelligence into magic, John Hegarty represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This book contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands
- Language
- eng
- Label
- Hegarty on advertising : turning intelligence into magic
- Title
- Hegarty on advertising
- Title remainder
- turning intelligence into magic
- Statement of responsibility
- John Hegarty
- Language
- eng
- Summary
- This book contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1944-
- http://library.link/vocab/creatorName
- Hegarty, John
- Dewey number
- 659.1
- Index
- index present
- LC call number
- HF5823
- http://library.link/vocab/subjectName
-
- Hegarty, John
- Advertising
- Target audience
- specialized
- Label
- Hegarty on advertising : turning intelligence into magic, John Hegarty
- Bibliography note
- Includes index
- Control code
- 9780500515563
- Dimensions
- 24 cm.
- Extent
- 224 p.
- Isbn
- 9780500515563
- Isbn Type
- (hbk.)
- Other physical details
- ill. (chiefly col.), ports.
- Label
- Hegarty on advertising : turning intelligence into magic, John Hegarty
- Bibliography note
- Includes index
- Control code
- 9780500515563
- Dimensions
- 24 cm.
- Extent
- 224 p.
- Isbn
- 9780500515563
- Isbn Type
- (hbk.)
- Other physical details
- ill. (chiefly col.), ports.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Hegarty-on-advertising--turning-intelligence/3ijyRjHjyGw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Hegarty-on-advertising--turning-intelligence/3ijyRjHjyGw/">Hegarty on advertising : turning intelligence into magic, John Hegarty</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Hegarty-on-advertising--turning-intelligence/3ijyRjHjyGw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Hegarty-on-advertising--turning-intelligence/3ijyRjHjyGw/">Hegarty on advertising : turning intelligence into magic, John Hegarty</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
