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The Resource Hegarty on advertising : turning intelligence into magic, John Hegarty

Hegarty on advertising : turning intelligence into magic, John Hegarty

Label
Hegarty on advertising : turning intelligence into magic
Title
Hegarty on advertising
Title remainder
turning intelligence into magic
Statement of responsibility
John Hegarty
Creator
Subject
Language
eng
Summary
This book contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal 'Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Hegarty, John
Dewey number
659.1
Index
index present
LC call number
HF5823
http://library.link/vocab/subjectName
  • Hegarty, John
  • Advertising
Target audience
specialized
Label
Hegarty on advertising : turning intelligence into magic, John Hegarty
Instantiates
Publication
Bibliography note
Includes index
Control code
9780500515563
Dimensions
24 cm.
Extent
224 p.
Isbn
9780500515563
Isbn Type
(hbk.)
Other physical details
ill. (chiefly col.), ports.
Label
Hegarty on advertising : turning intelligence into magic, John Hegarty
Publication
Bibliography note
Includes index
Control code
9780500515563
Dimensions
24 cm.
Extent
224 p.
Isbn
9780500515563
Isbn Type
(hbk.)
Other physical details
ill. (chiefly col.), ports.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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