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The Resource How to write better copy, Steve Harrison

How to write better copy, Steve Harrison

Label
How to write better copy
Title
How to write better copy
Statement of responsibility
Steve Harrison
Creator
Subject
Language
eng
Summary
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy. It starts with the thinking before the writing, and how to create the all-important brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Harrison, Steve
Dewey number
  • 659.1'32
  • 659.132
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising copy
  • Authorship
  • Business and Management
Label
How to write better copy, Steve Harrison
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781509814572
Dimensions
20 cm
Extent
177 pages
Isbn
9781509814572
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
How to write better copy, Steve Harrison
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9781509814572
Dimensions
20 cm
Extent
177 pages
Isbn
9781509814572
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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