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The Resource Introduction to marketing : theory and practice, Adrian Palmer

Introduction to marketing : theory and practice, Adrian Palmer

Label
Introduction to marketing : theory and practice
Title
Introduction to marketing
Title remainder
theory and practice
Statement of responsibility
Adrian Palmer
Creator
Subject
Language
eng
Summary
This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Palmer, Adrian
Dewey number
  • 658.8
  • 658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Business and Management
Target audience
specialized
Label
Introduction to marketing : theory and practice, Adrian Palmer
Instantiates
Publication
Note
This ed. originally published: 2004
Bibliography note
Includes bibliographical references and index
Control code
9780199557448
Dimensions
25 cm.
Edition
2nd ed.
Extent
550 p.
Isbn
9780199557448
Isbn Type
(pbk.)
Other physical details
ill.
Label
Introduction to marketing : theory and practice, Adrian Palmer
Publication
Note
This ed. originally published: 2004
Bibliography note
Includes bibliographical references and index
Control code
9780199557448
Dimensions
25 cm.
Edition
2nd ed.
Extent
550 p.
Isbn
9780199557448
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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