Coverart for item
The Resource Managing online reputation : how to protect your company on social media, Charlie Pownall

Managing online reputation : how to protect your company on social media, Charlie Pownall

Label
Managing online reputation : how to protect your company on social media
Title
Managing online reputation
Title remainder
how to protect your company on social media
Statement of responsibility
Charlie Pownall
Creator
Subject
Language
eng
Summary
The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. This book sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Pownall, Charlie
Dewey number
  • 659.2'02854678
  • 659.202854678
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
Series statement
Palgrave pocket consultants
http://library.link/vocab/subjectName
  • Corporate image
  • Internet marketing
  • Internet in publicity
  • Internet in public relations
  • Social networks
  • Online identities
  • Business and Management
Target audience
specialized
Label
Managing online reputation : how to protect your company on social media, Charlie Pownall
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781137382290
Dimensions
20 cm.
Extent
xvii, 236 pages
Isbn
9781137382290
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
Managing online reputation : how to protect your company on social media, Charlie Pownall
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781137382290
Dimensions
20 cm.
Extent
xvii, 236 pages
Isbn
9781137382290
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
Processing Feedback ...