The Resource Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw
Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw
Resource Information
The item Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 2 library branches.
- Summary
- 'Optimizing Digital Strategy' explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue
- Language
- eng
- Label
- Optimizing digital strategy : how to make informed, tactical decisions that deliver growth
- Title
- Optimizing digital strategy
- Title remainder
- how to make informed, tactical decisions that deliver growth
- Statement of responsibility
- Christopher Bones, James Hammersley and Nick Shaw
- Language
- eng
- Summary
- 'Optimizing Digital Strategy' explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorDate
- 1958-
- http://library.link/vocab/creatorName
- Bones, Chris
- Dewey number
-
- 004'.0684
- 004'.0684
- 004.0684
- Index
- index present
- Intended audience
- Specialized
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Hammersley, James
- Shaw, Nick
- http://library.link/vocab/subjectName
-
- Business networks
- Strategic planning
- Electronic commerce
- Organizational change
- Computers and IT
- Target audience
- specialized
- Label
- Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 9780749483722
- Dimensions
- 24 cm
- Extent
- 288 pages
- Isbn
- 9780749483722
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Label
- Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Control code
- 9780749483722
- Dimensions
- 24 cm
- Extent
- 288 pages
- Isbn
- 9780749483722
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/Optimizing-digital-strategy--how-to-make/1-lOSednpOo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/Optimizing-digital-strategy--how-to-make/1-lOSednpOo/">Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
