Coverart for item
The Resource Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw

Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw

Label
Optimizing digital strategy : how to make informed, tactical decisions that deliver growth
Title
Optimizing digital strategy
Title remainder
how to make informed, tactical decisions that deliver growth
Statement of responsibility
Christopher Bones, James Hammersley and Nick Shaw
Creator
Contributor
Subject
Language
eng
Summary
'Optimizing Digital Strategy' explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Bones, Chris
Dewey number
  • 004'.0684
  • 004'.0684
  • 004.0684
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Hammersley, James
  • Shaw, Nick
http://library.link/vocab/subjectName
  • Business networks
  • Strategic planning
  • Electronic commerce
  • Organizational change
  • Computers and IT
Target audience
specialized
Label
Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780749483722
Dimensions
24 cm
Extent
288 pages
Isbn
9780749483722
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Optimizing digital strategy : how to make informed, tactical decisions that deliver growth, Christopher Bones, James Hammersley and Nick Shaw
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780749483722
Dimensions
24 cm
Extent
288 pages
Isbn
9780749483722
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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