Coverart for item
The Resource Play bigger : how rebels and innovators create new categories and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Play bigger : how rebels and innovators create new categories and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Label
Play bigger : how rebels and innovators create new categories and dominate markets
Title
Play bigger
Title remainder
how rebels and innovators create new categories and dominate markets
Statement of responsibility
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Creator
Contributor
Subject
Language
eng
Summary
The founders of a respected Silion Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Ramadan, Al
Dewey number
  • 658.4'21
  • 658.4'21
  • 658.4'21
Form of composition
not applicable
Format of music
not applicable
Intended audience
Specialized
Music parts
not applicable
PerformerNote
Narrated by Sean Pratt
http://library.link/vocab/relatedWorkOrContributorDate
1960-
http://library.link/vocab/relatedWorkOrContributorName
  • Peterson, Dave
  • Lochhead, Christopher
  • Maney, Kevin
  • Pratt, Sean
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Disruptive technologies
  • Audiobooks
  • Business and Management
Target audience
specialized
Transposition and arrangement
not applicable
Label
Play bigger : how rebels and innovators create new categories and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Instantiates
Publication
Carrier category
audio disc
Carrier MARC source
rdacarrier
Content category
spoken word
Content type MARC source
rdacontent
Control code
9781489391872
Extent
7 CDs (8 hr., 8 min.)
Form of item
direct electronic
Isbn
9781489391872
Isbn Type
(CDs)
Media category
audio
Media MARC source
rdamedia
Other physical details
digital, stereo
Label
Play bigger : how rebels and innovators create new categories and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Publication
Carrier category
audio disc
Carrier MARC source
rdacarrier
Content category
spoken word
Content type MARC source
rdacontent
Control code
9781489391872
Extent
7 CDs (8 hr., 8 min.)
Form of item
direct electronic
Isbn
9781489391872
Isbn Type
(CDs)
Media category
audio
Media MARC source
rdamedia
Other physical details
digital, stereo

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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