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The Resource Satellite marketing : using social media for improving customer participation and engagement, Kevin Popovic

Satellite marketing : using social media for improving customer participation and engagement, Kevin Popovic

Label
Satellite marketing : using social media for improving customer participation and engagement
Title
Satellite marketing
Title remainder
using social media for improving customer participation and engagement
Statement of responsibility
Kevin Popovic
Creator
Subject
Language
eng
Summary
Satellite marketing uses multiple social media sites as a series of marketing sub-stations or 'satellites.' Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your community of users. Prospects presented with a call to action through satellite marketing are more likely to act because they are actively engaged with your message. Identifying opportunities for social media within integrated marketing communications, this book outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Popovic, Kevin
Dewey number
  • 658.8'72
  • 658.872
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Customer relations
  • Social media
  • Marketing
  • Business and Management
Target audience
specialized
Label
Satellite marketing : using social media for improving customer participation and engagement, Kevin Popovic
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781482256147
Dimensions
26 cm
Extent
224 pages
Isbn
9781482256147
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)
Label
Satellite marketing : using social media for improving customer participation and engagement, Kevin Popovic
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781482256147
Dimensions
26 cm
Extent
224 pages
Isbn
9781482256147
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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