Coverart for item
The Resource Smarketing : how to achieve competitive advantage through blended sales and marketing, Tim Hughes, Adam Gray, Hugo Whicher

Smarketing : how to achieve competitive advantage through blended sales and marketing, Tim Hughes, Adam Gray, Hugo Whicher

Label
Smarketing : how to achieve competitive advantage through blended sales and marketing
Title
Smarketing
Title remainder
how to achieve competitive advantage through blended sales and marketing
Statement of responsibility
Tim Hughes, Adam Gray, Hugo Whicher
Creator
Contributor
Subject
Language
eng
Summary
Since the earliest days of sales and marketing, these departments have been separate empires. They have different leaders, different budgets, and different organizational structures. However, the reality is that the overwhelming impact of the internet and social media has brought these two departments closer together, and blurred the boundaries that traditionally existed between them. 'Smarketing' explores this revolutionary shift, identifying what it means for companies globally, and outlining the changes organizations should make in order to harness the opportunity it presents
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
Hughes, Tim
Dewey number
  • 658.8
  • 658.8
  • 658.8
  • 658.8
Index
no index present
Intended audience
Specialized
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Gray, Adam
  • Whicher, Hugo
http://library.link/vocab/subjectName
  • Marketing
  • Sales management
  • Organizational change
  • Business and Management
Target audience
specialized
Label
Smarketing : how to achieve competitive advantage through blended sales and marketing, Tim Hughes, Adam Gray, Hugo Whicher
Instantiates
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780749483586
Dimensions
24 cm
Extent
240 pages
Isbn
9780749483586
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Label
Smarketing : how to achieve competitive advantage through blended sales and marketing, Tim Hughes, Adam Gray, Hugo Whicher
Publication
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
9780749483586
Dimensions
24 cm
Extent
240 pages
Isbn
9780749483586
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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