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The Resource The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry

Label
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Title
The advertising concept book
Title remainder
think now, design later : a complete guide to creative ideas, strategies and campaigns
Statement of responsibility
Pete Barry
Creator
Subject
Language
eng
Summary
Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Barry, Pete
Dewey number
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Advertising campaigns
  • Advertising copy
  • Business and Management
Target audience
specialized
Label
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
Instantiates
Publication
Note
Previous edition: 2012
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780500518984
Dimensions
25 cm
Edition
3rd edition.
Extent
320 pages
Isbn
9780500518984
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)
Label
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
Publication
Note
Previous edition: 2012
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9780500518984
Dimensions
25 cm
Edition
3rd edition.
Extent
320 pages
Isbn
9780500518984
Isbn Type
(hbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (colour)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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