The Resource The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
Resource Information
The item The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others
- Language
- eng
- Edition
- 3rd edition.
- Extent
- 320 pages
- Note
- Previous edition: 2012
- Isbn
- 9780500518984
- Label
- The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
- Title
- The advertising concept book
- Title remainder
- think now, design later : a complete guide to creative ideas, strategies and campaigns
- Statement of responsibility
- Pete Barry
- Language
- eng
- Summary
- Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Barry, Pete
- Dewey number
-
- 659.1
- 659.1
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising campaigns
- Advertising copy
- Business and Management
- Target audience
- specialized
- Label
- The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
- Note
- Previous edition: 2012
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 9780500518984
- Dimensions
- 25 cm
- Edition
- 3rd edition.
- Extent
- 320 pages
- Isbn
- 9780500518984
- Isbn Type
- (hbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations (colour)
- Label
- The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry
- Note
- Previous edition: 2012
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 9780500518984
- Dimensions
- 25 cm
- Edition
- 3rd edition.
- Extent
- 320 pages
- Isbn
- 9780500518984
- Isbn Type
- (hbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations (colour)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/The-advertising-concept-book--think-now-design/0ltRBu5n9Mc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/The-advertising-concept-book--think-now-design/0ltRBu5n9Mc/">The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns, Pete Barry</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
