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The Resource The advertising handbook

The advertising handbook

Label
The advertising handbook
Title
The advertising handbook
Contributor
Subject
Language
eng
Summary
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it
Member of
Cataloging source
StDuBDS
Dewey number
  • 659.1
  • 659.1
  • 659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
  • Powell, Helen
  • Brierley, Sean
Series statement
Media practice
http://library.link/vocab/subjectName
  • Advertising
  • Advertisers
  • Business and Management
Target audience
specialized
Label
The advertising handbook
Instantiates
Publication
Note
Previous ed.: published as by Sean Brierly. 2001
Bibliography note
Includes bibliographical references and index
Control code
9780415423113
Dimensions
24 cm.
Edition
  • 3rd ed. /
  • Helen Powell ... [et al.].
Extent
xi, 247 p.
Isbn
9780415423113
Isbn Type
(pbk.)
Other physical details
ill.
Label
The advertising handbook
Publication
Note
Previous ed.: published as by Sean Brierly. 2001
Bibliography note
Includes bibliographical references and index
Control code
9780415423113
Dimensions
24 cm.
Edition
  • 3rd ed. /
  • Helen Powell ... [et al.].
Extent
xi, 247 p.
Isbn
9780415423113
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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