Coverart for item
The Resource The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer

The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer

Label
The new strategic brand management : advanced insights and strategic thinking
Title
The new strategic brand management
Title remainder
advanced insights and strategic thinking
Statement of responsibility
Jean-Noël Kapferer
Creator
Subject
Language
eng
Summary
Used on professional and academic courses worldwide, Kapferer's guide to brand management is supported by an array of international case studies, offering practical guidance and revealing new thinking in the field
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Kapferer, Jean-Noël
Dewey number
  • 658.8'27
  • 658.8'27
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand name products
  • Strategic planning
  • Business and Management
Target audience
specialized
Label
The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer
Instantiates
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Control code
9780749465155
Dimensions
25 cm.
Edition
5th ed.
Extent
xviii, 492 p.
Isbn
9780749465155
Isbn Type
(pbk.)
Other physical details
ill.
Label
The new strategic brand management : advanced insights and strategic thinking, Jean-Noël Kapferer
Publication
Note
Previous ed.: 2008
Bibliography note
Includes bibliographical references and index
Control code
9780749465155
Dimensions
25 cm.
Edition
5th ed.
Extent
xviii, 492 p.
Isbn
9780749465155
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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