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The Resource The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley

The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley

Label
The public relations strategic toolkit : an essential guide to successful public relations practice
Title
The public relations strategic toolkit
Title remainder
an essential guide to successful public relations practice
Statement of responsibility
Alison Theaker and Heather Yaxley
Creator
Contributor
Subject
Language
eng
Summary
This toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognized as 'best practice'
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Theaker, Alison
Dewey number
  • 659.2
  • 659.2
  • 659.2
Illustrations
illustrations
Index
index present
Intended audience
Specialized
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Yaxley, Heather
http://library.link/vocab/subjectName
  • Corporations
  • Business communication
  • Business and Management
Target audience
specialized
Label
The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley
Instantiates
Publication
Note
Previous edition: 2012
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781138678675
Dimensions
25 cm
Edition
Second edition.
Extent
xii, 417 pages
Isbn
9781138678675
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)
Label
The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley
Publication
Note
Previous edition: 2012
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
9781138678675
Dimensions
25 cm
Edition
Second edition.
Extent
xii, 417 pages
Isbn
9781138678675
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations (black and white)

Library Locations

    • Kensington Central LibaryBorrow it
      Phillimore Walk, London, W8 7RX, GB
      51.5014572 -0.1944621
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