The Resource The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley
The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley
Resource Information
The item The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognized as 'best practice'
- Language
- eng
- Edition
- Second edition.
- Extent
- xii, 417 pages
- Note
- Previous edition: 2012
- Isbn
- 9781138678675
- Label
- The public relations strategic toolkit : an essential guide to successful public relations practice
- Title
- The public relations strategic toolkit
- Title remainder
- an essential guide to successful public relations practice
- Statement of responsibility
- Alison Theaker and Heather Yaxley
- Language
- eng
- Summary
- This toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognized as 'best practice'
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Theaker, Alison
- Dewey number
-
- 659.2
- 659.2
- 659.2
- Illustrations
- illustrations
- Index
- index present
- Intended audience
- Specialized
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorDate
- 1971-
- http://library.link/vocab/relatedWorkOrContributorName
- Yaxley, Heather
- http://library.link/vocab/subjectName
-
- Corporations
- Business communication
- Business and Management
- Target audience
- specialized
- Label
- The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley
- Note
- Previous edition: 2012
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 9781138678675
- Dimensions
- 25 cm
- Edition
- Second edition.
- Extent
- xii, 417 pages
- Isbn
- 9781138678675
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white)
- Label
- The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley
- Note
- Previous edition: 2012
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 9781138678675
- Dimensions
- 25 cm
- Edition
- Second edition.
- Extent
- xii, 417 pages
- Isbn
- 9781138678675
- Isbn Type
- (pbk.)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/portal/The-public-relations-strategic-toolkit--an/thKSvy3oMcg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/portal/The-public-relations-strategic-toolkit--an/thKSvy3oMcg/">The public relations strategic toolkit : an essential guide to successful public relations practice, Alison Theaker and Heather Yaxley</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
