Coverart for item
The Resource Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan and Calvin Jones

Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan and Calvin Jones

Label
Understanding digital marketing : marketing strategies for engaging the digital generation
Title
Understanding digital marketing
Title remainder
marketing strategies for engaging the digital generation
Statement of responsibility
Damian Ryan and Calvin Jones
Creator
Contributor
Subject
Language
eng
Summary
This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Ryan, Damian
Dewey number
  • 658.8'72
  • 658.872
  • 658.872
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Jones, Calvin
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Strategic planning
  • Marketing
  • Business and Management
Target audience
specialized
Label
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan and Calvin Jones
Instantiates
Publication
Note
  • Previous ed.: 2009
  • Includes index
Control code
9780749464271
Dimensions
24 cm.
Edition
2nd ed.
Extent
xv, 283 p.
Isbn
9780749464288
Isbn Type
(ebook)
Other physical details
ill.
Label
Understanding digital marketing : marketing strategies for engaging the digital generation, Damian Ryan and Calvin Jones
Publication
Note
  • Previous ed.: 2009
  • Includes index
Control code
9780749464271
Dimensions
24 cm.
Edition
2nd ed.
Extent
xv, 283 p.
Isbn
9780749464288
Isbn Type
(ebook)
Other physical details
ill.

Library Locations

    • Brompton LibraryBorrow it
      210 Old Brompton Road, London, SW5 0BS, GB
      51.4900379 -0.1883197
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