Coverart for item
The Resource Why CRM doesn't work : how to win by letting customers manage the relationship, Frederick Newell ; foreword by Seth Godin

Why CRM doesn't work : how to win by letting customers manage the relationship, Frederick Newell ; foreword by Seth Godin

Label
Why CRM doesn't work : how to win by letting customers manage the relationship
Title
Why CRM doesn't work
Title remainder
how to win by letting customers manage the relationship
Statement of responsibility
Frederick Newell ; foreword by Seth Godin
Creator
Subject
Language
eng
Summary
Companies are spending millions on CRM (customer relationship marketing), yet customers are more dissatisfied than ever. This book analyses why there have been so many failures and shows, through examples and case studies, how to stop losing customers and understand why customers don't buy
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1926-
http://library.link/vocab/creatorName
Newell, Frederick
Dewey number
  • 658.8'12
  • 658.8'12
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Customer relations
  • Marketing
  • Business and Management
Target audience
specialized
Label
Why CRM doesn't work : how to win by letting customers manage the relationship, Frederick Newell ; foreword by Seth Godin
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780749439477
Dimensions
24 cm.
Extent
xvii, 263 p.
Isbn
9780749439477
Isbn Type
(hbk.)
Label
Why CRM doesn't work : how to win by letting customers manage the relationship, Frederick Newell ; foreword by Seth Godin
Publication
Bibliography note
Includes bibliographical references and index
Control code
9780749439477
Dimensions
24 cm.
Extent
xvii, 263 p.
Isbn
9780749439477
Isbn Type
(hbk.)

Library Locations

    • Chelsea LibraryBorrow it
      Chelsea Old Town Hall King's Road, London, SW3 5EZ, GB
      51.4875785 -0.1684068
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