The small BIG : small changes that spark big influence
Resource Information
The work The small BIG : small changes that spark big influence represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The small BIG : small changes that spark big influence
Resource Information
The work The small BIG : small changes that spark big influence represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The small BIG : small changes that spark big influence
- Title remainder
- small changes that spark big influence
- Statement of responsibility
- by Noah Goldstein, Steve Martin, Robert Cialdini
- Language
- eng
- Summary
- At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In 'The Small BIG', three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Offering deceptively simple suggestions and explaining the extensive scientific research behind them, this book presents over 50 small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions
- Cataloging source
- StDuBDS
- Dewey number
-
- 658.4'06
- 658.406
- Index
- no index present
- Literary form
- non fiction
Context
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