The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Resource Information
The work The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Resource Information
The work The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
- Title remainder
- think now, design later : a complete guide to creative ideas, strategies and campaigns
- Statement of responsibility
- Pete Barry
- Language
- eng
- Summary
- Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others
- Cataloging source
- StDuBDS
- Dewey number
-
- 659.1
- 659.1
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Target audience
- specialized
Context
Context of The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/resource/v-HNv_zB4Cw/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/resource/v-HNv_zB4Cw/">The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
