Introduction to marketing : theory and practice
Resource Information
The work Introduction to marketing : theory and practice represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Introduction to marketing : theory and practice
Resource Information
The work Introduction to marketing : theory and practice represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Introduction to marketing : theory and practice
- Title remainder
- theory and practice
- Statement of responsibility
- Adrian Palmer
- Language
- eng
- Summary
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level
- Cataloging source
- StDuBDS
- Dewey number
-
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Target audience
- specialized
Context
Context of Introduction to marketing : theory and practiceWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.rbkc.gov.uk/resource/wR7M-cYsXwE/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.rbkc.gov.uk/resource/wR7M-cYsXwE/">Introduction to marketing : theory and practice</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.rbkc.gov.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.rbkc.gov.uk/">Royal Borough of Kensington and Chelsea Libraries</a></span></span></span></span></div>
