Introduction to marketing : theory and practice
Resource Information
The work Introduction to marketing : theory and practice represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Introduction to marketing : theory and practice
Resource Information
The work Introduction to marketing : theory and practice represents a distinct intellectual or artistic creation found in Royal Borough of Kensington and Chelsea Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Introduction to marketing : theory and practice
- Title remainder
- theory and practice
- Statement of responsibility
- Adrian Palmer
- Language
- eng
- Summary
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level
- Cataloging source
- StDuBDS
- Dewey number
-
- 658.8
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Target audience
- specialized
Context
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